Hyeyun's Portfolio

Bodycodi

Type:

UIUX

Intro:

This project was completed during my time working as a visual designer at Redblue Inc. I was challenged to utilize my diverse skillsets in design as well as development, to revamp a product website for Bodycodi. Bodycodi is a business management software that connects wellness service businesses to their users for scheduling, payments, and other advanced business management. I worked with a founder and marketing team to create the project, and I delivered low-fidelity, and high-fidelity mockups in Figma and the completed website using Webflow.

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The Challenge

Design a visually appealing and user-friendly corporate website that effectively communicates the brand's values, services, and expertise. Ensure that the website aligns with the overall brand identity as well as understanding the target audience.

The Outcome

The corporate website that aligns seamlessly with the overall brand identity and caters to the needs and preferences of the target audience. By striking the right balance between aesthetics, functionality, and brand messaging, the corporate website serves as a powerful tool to establish a strong online presence and make a lasting impression on visitors.

Prior to the revamp of the corporate website, there were noticeable inconsistencies in the brand identity presented across the site. The lack of a cohesive visual representation made it challenging for visitors and potential clients to grasp the essence of the brand. Moreover, the website was overloaded with excessive information, which hindered the overall user experience. Recognizing the need for a change, the revamp aimed to address these issues by creating a visually engaging and streamlined website that effectively communicates the brand's identity and offerings.

Design Process:

The goal of the project was to showcase Bodycodi’s products with detailed descriptions and deliver consistent brand identity through visual elements. I designed and developed the entire website including landing and detail pages over a period of the month while closely communicating with a marketing manager and CTO of our company. My overall visual strategy is to make sure that audiences could have a clear view when browsing products through the website. I also built a consistent visual system with isometric-style illustrations and a color palette that represents Bodycodi.

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Next Project

Information Design at Google Fiber